STORIES

Get to know us better and immerse yourself in the world of OPINION by browsing our selection of case studies,

gaining insights into our everyday activities as market researchers and discovering our latest news and views. Happy reading!

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About us

International focus – we conduct research for you around the world

We have many years' experience in carrying out and co-ordinating studies on an international basis: Almost half of the studies we conduct are international and are therefore part of our daily...

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About us

Happy New Year 2018 - OPINION starts off with new website

Market research is boring? We disagree! We know better and prove the opposite!

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About us

We welcome two new colleagues

Doreen Kohl and Veronika Weber support our team since summer.

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About our work

Image analysis – a case study

Panel/studio interviews and online questionnaire as a mixed-channel approach – reaching target groups on all channels

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Insights

Using scent testing to identify how purchases are driven by consumers’ emotions

Almost 60% of people who purchase shower products test their smell before deciding to buy them.

“When purchasing a shower product, I normally smell it before I buy it.”

 

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About us

Sustainability award for 2017

Social responsibility matters to us. That’s why OPINION took part again in the EcoVadis certification programme. Thanks to our good performance our Silver status award was confirmed in 2017, placing...

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