STORIES

Get to know us better and immerse yourself in the world of OPINION by browsing our selection of case studies,

gaining insights into our everyday activities as market researchers and discovering our latest news and views. Happy reading!

  • solutions
    • Product
    • Communication
    • Retail
  • news
About our work

Effective communication with compelling messages driving purchases at the POS

Claim Testing with the OPINION Claim Selector

Read more
About us

Ranking of Institutes 2017

OPINION - rank 33 among the German market research institutes

Read more
About our work

Benchmarking for a beverage company – a case study

Use benchmarking to ensure product quality and identify long-term trends!

Read more
About our work

Market research that is quick but NOT dirty – a case study

Sometimes results are desperately needed – rather sooner than later …

Read more
About our work

OPINION’s mobile-optimised online questionnaires

From iPhone and Samsung to HTC, the use of smartphones and tablets is on the rise worldwide and mobile devices are playing an ever greater role in online questionnaires as a result.

Read more