Get to know us better and immerse yourself in the world of OPINION by browsing our selection of case studies,

gaining insights into our everyday activities as market researchers and discovering our latest news and views. Happy reading!

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Donations for charity projects instead of gifts

Instead of giving gifts to our customers and partners, we participate in the campaign “donations instead of gifts”.

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Effective on-pack communication

Clean labelling with convincing ingredient declarations and compelling claims.

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Packaging test goes mobile – a case study

Deeper insights through interviews and video recordings

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Benchmarking for a beverage company – a case study

Use benchmarking to ensure product quality and identify long-term trends!

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Image analysis – a case study

Panel/studio interviews and online questionnaire as a mixed-channel approach – reaching target groups on all channels

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We welcome two new colleagues

Doreen Kohl and Veronika Weber support our team since summer.

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