In this privacy policy, we – OPINION Market Research & Consulting GmbH, Rollnerstraße 8, 90408 Nuremberg (Germany) – inform you about which personal data we collect, process and use when you visit our website

“Personal data” comprises details of a specific or identifiable individual, e.g. their name or email address.



Generally speaking, we do not collect personal data when you visit our website. We only collect and use such data when doing so is necessary in order to implement a service.

If we collect, process or use personal data, we comply with the applicable legal regulations, in particular, the German Federal Data Protection Act (BDSG), the German Telemedia Act (TMG) and, from 25 May 2018, the General Data Protection Regulation (GDPR).

We only disclose your personal information to third parties if you have expressly authorised us to do so. We only provide data to government institutions, authorities or courts if we are obliged to do so by law or as a result of a court order.

Apart from the special cases cited above, no data is transmitted to countries outside the European Union (EU) or the European Economic Area (EEA).

In order to operate our website, we use a contracted data processor based in Germany. Additionally, we may use further technical service providers to perform commissioned data processing. 



If you access individual pages, by default our web servers collect in a log file the web address (URL) of the accessed site, as well as the date and time of access, any error messages and, if applicable, your computer’s operating system and browser software as well as the website you visited before accessing our site.

In addition to the log files, we store your computer’s IP address. An IP address is a number assigned to your computer by your internet provider, either as a static IP address (persistent configuration) or as a dynamic IP address (IP address is newly assigned every time a session begins). The IP address in combination with further information can reveal your identity. However, the log file data is only used to ensure our services remain fully functional (e.g. error analysis, guarantee of system security and protection against misuse). Moreover, after seven days, we delete/anonymise the IP address in our log files.

 We aim to make the contents of our website as interesting and user-friendly as possible for our visitors. In order to find out which parts of our website are the most popular and which parts should possibly be improved, OPINION uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). The IP addresses we receive are incomplete and made anonymous so that they cannot be linked to a specific individual.

Google Analytics uses cookies, which are text files placed on your computer to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. If IP anonymisation is activated, Google will truncate/anonymise the last octet of the IP address for member states of the European Union as well as for other parties to the Agreement on the European Economic Area. The full IP address is only sent to and shortened by Google servers in the USA in exceptional cases. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate browser settings. However, please note that if you do this, you may not be able to use all the functions of this website. Furthermore, you can prevent Google from collecting and using data (cookies and IP address) by downloading and installing the browser plug-in available at

Please also note the complete Google Analytics Terms of Service (link).



We reserve the right to modify this privacy policy at any time with effect for the future. Once gathered, the data will not be used for other purposes without your consent.


If you have any questions about data protection at OPINION or if you would like to know which personal data we have stored about you, please contact our data protection officer, Dagmar Staudacher, OPINION Market Research & Consulting GmbH, Rollnerstraße 8, 90408 Nuremberg, Germany,