Our methods

OPINION USAGE & ATTITUDE STUDIES
Understanding and benefiting of market mechanisms from the
consumer's point of view .
Your targets are to win new customers
and to bind current customers to
a brand or product.
Therefore you need to track down
the consumer demands, consumption
habits, usage occasions, attitudes
towards products/ brands and market gaps.

OPINION CONCEPT-SCREENING
Target of concept tests/ screenings is the selection and assessment of the most promising product ideas out of a multitude of concepts. Product assessment is not based on product experience, but only on a verbal product presentation, as the product is physically not existent. If the development process is ...

OPINION CLAIM-TEST
A claim must be informative and
make you want to try the product at
the same time. It is often the deciding factor between a purchase and
a non-purchase when making a quick glance at the shelf. Especially when launching new products, you should investigate different claim alternatives regarding their acceptance, understandability and credibility,
in order to ...

OPINION CONCEPT-TEST
Target of concept tests/ screenings is the selection and assessment of the most promising product ideas out of a multitude of concepts. Product assessment is not based on product experience, but only on a verbal product presentation, as the product is physically not existent. If the development process is ...

OPINION PRODUCT-TEST
With more than 200 conducted studies per year, we are your specialists when it comes to product tests. We check the acceptance of your products within the desired target groups. We offer specific investigation approaches in every phase of the product life cycle – in the development phase, before launch or when relaunching a product.

OPINION PRICE-TEST
The price is the most effective way to increase a company‘s profit. However, not only economic conditions like production costs, commodity prices etc. and competitor prices must be taken into account, but also psychological price aspects. Consumers make their buying decisions increasingly dependent on ...

OPINION SCENT-TEST
Companies increasingly rely on multisensual brand management to create more intensive brand experiences and to differentiate their products emotionally from the competition. Brands and products that touch emotionally and make the consumer‘s heart beat faster trigger an emotional purchase decision and create brand loyalty. Scents and ...

OPINION PORTFOLIO ANALYZER
The challenges that brand marketers have to face in their range policy today are well known:
The consumer craves a wide variety of products. Innovation and differentiation drive competition in saturated markets. The shelves are overstocked. But what should the optimum range of a brand marketer look like?
How can ...

OPINION POST LAUNCH DIAGNOSTICS
You have introduced a product or a new brand to the market or you have added a line of products to your product range. Post-launch development meets your expectations or might even exceed them or, as the case may be, first market data does not indicate the desired success. Ex factory sales, retail and distribution figures provide you with initial information about your launch but ...

OPINION SHOPPER-STUDIES
In classic consumer research - and for many manufacturers - the consumer is the central focus of product development and marketing. He or she is targeted by a whole range of marketing techniques – product/ product performance, price, promotion, packaging etc. Now the field of shopper research is becoming increasingly important ...