Life is boring!
That’s a matter of opinion. We can check how relevant it is. Our methods
Everyone has a sweet tooth.
That’s a matter of opinion. We’ll get to the bottom of things! Our methods
Nuremberg is the most beautiful city in the world.
That’s a matter of opinion. We can help you understand motivators and barriers. Our methods
Profile

There’s a person behind each and every piece of market research data.

Located in the German city of Nuremberg, OPINION is a leading, independent market research institute for ad hoc and tracking studies.

For more than 20 years, we have been helping our clients to understand what motivates their customers around the world. Our long-standing experience makes us true experts in consumer behaviour. We get to the heart of complex matters by taking the right methodological approaches, providing easy-to-digest reports and clever insights. Individual, innovative and inspirational.

And what motivates your customers? We’ll help you find out.

Don’t hesitate to get in touch – we look forward to hearing from you.

Phone: +49.911.393 64 0
Email:     info@opinion.de

Expertise

Everyone dances to a different tune

We use a wide range of innovative and proven quantitative and qualitative market research methods to analyse what makes your consumers tick and how they reach decisions.

Product

Successful product development all the way up to the launch or relaunch

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Communication

Winning brand and communication strategies

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Retail

Create great customer experiences

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International market research studies

International market research studies

As a member of the Research Alliance, a global network of independent institutes, we connect international and local research.

To our stories
Looking behind the numbers

About OPINION

Facts & figures
Branches
Food
Beverages
Sweets
Pets
Cosmetics & personal care
Energy
Chemical industry
Pharma products (OTC)
Household products & cleaning agents
Durable goods
Memberships
Terminology and useful information

iHUT, moment of truth und brand tracking?

Market research has its very own unique set of vocabulary. We explain the nuts and bolts of our methods and show you what’s relevant. 

Market research terminology