When planning the studies, OPINION makes optimum use of the whole range of state of the art investigation and evaluation techniques.  

Data Collection

Output

Studio / Feld   Customised, flexible solutions, in co-operation with long-standing partners on a national / international basis     Access Panel   30.000 households in germany    15.000 households online   access_panel.pdf     Internet / CAWI CATI

Evaluation methods   Descriptive, inductive and multivariate evaluation -> no meaningless lists of figures, but a brief and transparent presentation of the findings     Databases   Memory & experience pool for any organisation Setting up and maintaining customised database     Software   Data can be supplied in any format Quantum, Quanvert, SPSS, ASCII