Despite a difficult economic environment, OPINION remains also this year among the Top 30 market research institutes in Germany with a turnover of € 7.1 million (Source: Context 1/2010). This means an increase in turnover of 5% compared with the previous year.

Among others, these new customers were won over in 2009:

• Amway USA, BMRB London, Burger Knäcke, Ostfriesische Teegesellschaft
  

(01/2010)

With Rapid Response, OPINION has found a way to meet the most exacting demands of customers who want to combine quantitative and qualitative research. Scores of clients are now committed to this invaluable research tool, for it has provided them with a highly effective means of framing their questionnaires.

German consumers prefer to eat German (89%) and regional (77%) dishes. Next in popularity comes Italian/ Mediterranean cuisine (67%), followed by Chinese (41%), then Greek (40%).

Most Germans like to quench their thirst with water.

With a turnover of € 6.8 million, OPINION belongs to the Top 30 list of market research institutes in Germany this year again (Source: Context 1/2009).

In 2008 we were able to acquire the following customers, among others:

• AMB Generali, Bang & Olufsen, Danone Waters, Meggle, Powerbar, Vivil A. Müller, Werner & Mertz
  

(01/2009)

On January 1^st, 2009, Mr Thomas Maurer (38 years) joined the management of OPINION Market Research & Consulting. Since 2001, Mr Maurer has been working for OPINION, before he had worked for icon brand navigation (now icon added value) in the field of brand and communication research for 5 years. Together with Ms Reimers, Mr Maurer is now responsible for the development of tools/ instruments and the further development in the field of online market research.

 

Mr Sascha Stoll was promoted to Research Consultant.

(01/2009)

With our new slogan we would like to give you a better understanding of our brand core.

It's your OPINION, this applies both for our employees and customers.

We are pleased to be there for you and your questioning - as passionate market researchers with know-how, experience and brimming with enthusiasm.

Take on OPINION as your partner to spur growth in both our companies through your questioning.

(01/2009)

OPINION was actively involved at the R&R fair in Munich. Patricia Glombitza and Petra Hellmundt held a presentation in a packed auditorium about "Emotional Monitoring" and thereby specified the relationship between brand and consumer.

At the beginning of the year, coffee pad systems for preparing coffee either using coffee-pads or -capsules could be found in 26.3% of German households in the age group of 18 to 39 - year - olds. Compared with our investigations in the year 2006, this is only a 1.9% increase.

In a representative study among 7,511 households 50.4% of those surveyed stated that at least one person in their household takes magnesium as a dietary supplement - 24.4% of them take it regularly i.e. daily or several times a week.